法国IDee化妆品把生物科学技术运用到化妆品中，特别是对植物有效成分单体导入研究，使得具有特殊功效的物质能充分发挥作用，这不仅提高了化妆品的安全性、有效性，更重要的是它打破了传统的护肤方式，强调对肌体生长、激活、修复、调节、营养的全面作用，从细胞生长和皮下组织、生理上进行多层的修复、治疗，全新整合新世纪生物美容护肤新概念。
The IDee applies biological science and technologies to the cosmetics. It makes special research of the active elements of the plant to enable them to function fully, which not only improved the security and efficiency of the cosmetics, but also broke the traditional way of skin care. It puts emphasis on growing, activating, repairing, regulating, and the nutrition in an all-round way, carries on multi-layer repairs to the skin through the growing of the cell and hypodermis. It establishes the new concept of biological skin care in the new century in a totally new way.
